Gyms and at-home fitness battle for prominence this holiday season

Gyms and at-home fitness battle for prominence this holiday season

Brody Longo works out on his Peloton exercise bike on April 16, 2021 in Brick, New Jersey. Miguel Loccisano | fake images The fitness industry appears to be headed for a strong holiday season, but not everyone will see a boost. The category has been on a rollercoaster ride for more than two years, with … Read more

Planet Fitness CEO says Gen Z is signing up for gym memberships at higher rates than pre-Covid

Planet Fitness CEO says Gen Z is signing up for gym memberships at higher rates than pre-Covid

A user on a treadmill at a Planet Fitness gym. Source: Getty Images fitness planet is seeing more tweens and teens signing up for their first gym memberships during the coronavirus pandemic, helping fuel the company’s overall growth. When the gym operator reported fourth-quarter results Thursday, it said Generation Z, which represents people born between … Read more